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media kits

examples of media kits:

Cosmopolitan

  • Bold colours (red is eye catching)

  • Presents itself as fun to seem open and relate to its audience

  • Main audience is young, single women

  • Professional but personal

  • Brand aims to be fun,  has a fun tone

  • Let’s partner: persuasive text

  • Statistics don't seem too overwhelming because it aims to be welcoming and fun

Popsci

  • Modern

  • Neutral colours, simple, minimalistic

  • Uses and gratifications theory: informing and educating

  • Sophisticated

  • More text; aimed for an older audience

  • Numbers, statistics

  • Boring, too much text,  trying to tell the audience too much instead of showing them what they need to know

Men’s Health

  • stereotypical - fire, red, action - to appeal to men who enjoy or are interested in working out

  • Highlighting a  celebrity that all their readers aspire to be: Arnold Schwarzenegger

  • Typography - sans serif, caps; shouting at you, eye catching

  • Very extreme, trying a bit too hard to fit the stereotype to appeal to men who aspire this lifestyle

  • Uses and gratifications: escapism and identity

Good Housekeeping

  • Aesthetic, calming, inviting

  • Bright, fun and calming colour scheme: yellow, pink, red, blue….

  • Statistics cramped in to get it out of the way

  • Giving you options to visit external links for more information you may be interested; personal experience.

Media kit manifesto

A successful media kit should (include):

  • Digital and print audience statistics for the country they’re based in and globally

  • Ad rates, editorial calendar and circulation rates

  • Examples of cover pages to show what stories they tend to write about and focus on

  • Reflect the tone of the magazine through language, colour scheme and media. For example, ELLE magazine have a formal, minimalistic website design with minimal text of relevant information and statistics, a formal and feminine colour scheme and pictures of models on every page, all to present themselves as sophisticated and modern

  • Specific typography to appeal to target audience and set tone

  • Be aesthetically pleasing and easy to navigate as to not confuse and overwhelm the reader

  • Contact information

  • Present information they think is relevant in an interesting way that won’t bore the target audience

  • A statement on what the company aim to achieve with the magazine, what they will do to improve and reach that achievement, and why it is the perfect choice for you to read

  • Statistics to show it’s success over other magazines

  • Be interactive to let it be a personal experience for the reader and to stand out from other companies

  • Highlight the magazines uniqueness to show why it is the better choice over magazines in the category

  • Be easily accessible

  • Appeal to the readers identity but may can also offer a form of escapism

  • Their social media and key events

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